["Dissatisfied with current platform service, cost, support, or payment challenges", "Bot-only / AI-first support — wants real humans who understand email marketing", "Platform lock-in and fear migration will break things or take too long", "Poor deliverability insight and low open/engagement rates", "Marketing too generic — cannot personalise enough, customers do not feel seen", "Customers drop off after the first interaction; weak retention and brand loyalty", "Expensive, low-impact paid acquisition; wants a direct channel they own", "Cumbersome day-to-day platform management; engineers pulled into firefighting", "No expert guidance available to improve results"]